Professor Kaitlin Costello co-authored and published a paper with collaborators from NJIT and the Rutgers School of Public Health: Xu, S., Markson, C., Costello, K. L., Xing, C. Y., Demissie, K., & Llanos, A. A. (2016). “Leveraging Social Media to Promote Public Health Knowledge: Example of Cancer Awareness via Twitter.” JMIR Public Health and Surveillance, 2(1), e17. They found that social media can serve as a very powerful and important tool in implementing and disseminating critical prevention, screening, and treatment messages to the community in real time.
The Social Media and Society Cluster is an interdisciplinary group of faculty at Rutgers University’s School of Communication and Information whose research explores social media and society.