David Greenberg photo

David Greenberg


Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian and SC&I Social Media and Society Cluster faculty member David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. He takes us behind the scenes to see how the tools and techniques of image making and message craft work. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project?

Republic of Spin can be viewed or purchased here,