Prof. Phil Napoli has published a chapter entitled “The Audience as Product, Consumer, and Producer in the Contemporary Media Marketplace” in the edited volume Managing Media Firms and Industries (Springer; Gregory Ferrell Lowe and Charles Brown, Eds.) The book surveys key dimensions of media management practice from diverse perspectives.
The Social Media and Society Cluster is a transdisciplinary group of faculty at Rutgers University’s School of Communication and Information whose research explores social media and society.
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