Profs. Vivek Singh and Mary Chayko are leading a team of researchers investigating the prevalence of gender stereotypes in occupational images (of librarians, nurses, computer programmers and civil engineers) on a variety of digital media platforms (Twitter, Bing, Wikipedia, NY Times Online, and Shutterstock). They are finding that gender stereotypes are most likely to be countered when human beings act directly to create and curate content in digital platforms. Highly algorithmic approaches for curation showed little inclination towards challenging stereotypes. The research will be presented in various venues from journals to conferences.