About Us

The Social Media and Society Cluster is a transdisciplinary group of faculty at Rutgers University’s School of Communication and Information whose research explores social media and society.

Tweets From The Cluster

View more feeds


Welcome to the Social Media & Society Cluster!

The Social Media & Society Cluster is a transdisciplinary unit within Rutgers’ School of Communication and Information that supports research that extends across the boundaries of the i-School, communication, and media studies programs within the School. Consisting of faculty from the departments of Communication, Journalism and Media Studies, and Library and Information Science, our faculty offer an interdisciplinary PhD program, as well as a Master of Communication and Information Studies and a Master of Information. A key element of our program involves mentoring from these faculty that encourages direct involvement in cutting edge research.


Embracing the transdisciplinary nature of research in this area, our faculty represent multiple communities, including communication, complexity, journalism, sociology, media studies, computer science, and organizational behavior. Included within our faculty are some of the most prominent in the world doing research in the area of new media, community informatics, social informatics, urban informatics, human-computer interaction, social network analysis, network science, and computer-mediated communication.

Latest Research From The Cluster

Chenjerai Kumanyikja’s “Uncivil” Podcast

Professor and journalist Chenjerai Kumanyika’s research on social justice and the Civil War era has resulted in the fascinating, much-heralded “Uncivil” podcast. As described on its home page:

America is divided, and it always has been…

read more

David Greenberg’s “Republic of Spin”

Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian and SC&I Social Media and Society Cluster faculty member David Greenberg recounts the rise of the White House spin machine…

read more

Vikki Katz investigates how low-income and immigrant families adopt technology

Vikki Katz investigates how parents and children in low-income and immigrant families make decisions about adopting technology and how they use digital devices, the Internet, and social media together and independently for formal and informal learning activities. She’s currently completing a Gates Foundation-funded study on this topic that involved…

read more

Latest Videos From The Cluster

Librarians as Social Media Curators

People Analytics — Using Signals by People to Study People

Social Media and Connective Journalism


Superconnected: The Internet, Digital Media, and Techno-Social Life

How is social media related to individuals, organizations and society?

Join one of our graduate programs to find out.