About Us

The Social Media and Society Cluster is a transdisciplinary group of faculty at Rutgers University’s School of Communication and Information whose research explores social media and society.

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Welcome to the Social Media & Society Cluster!

The Social Media & Society Cluster is a transdisciplinary unit within Rutgers’ School of Communication and Information that supports research that extends across the boundaries of the i-School, communication, and media studies programs within the School. Consisting of faculty from the departments of Communication, Journalism and Media Studies, and Library and Information Science, our faculty offer an interdisciplinary PhD program, as well as a Master of Communication and Information Studies and a Master of Information. A key element of our program involves mentoring from these faculty that encourages direct involvement in cutting edge research.


Embracing the transdisciplinary nature of research in this area, our faculty represent multiple communities, including communication, complexity, journalism, sociology, media studies, computer science, and organizational behavior. Included within our faculty are some of the most prominent in the world doing research in the area of new media, community informatics, social informatics, urban informatics, human-computer interaction, social network analysis, network science, and computer-mediated communication.

Latest Research From The Cluster

Vikki Katz investigates how low-income and immigrant families adopt technology

Vikki Katz investigates how parents and children in low-income and immigrant families make decisions about adopting technology and how they use digital devices, the Internet, and social media together and independently for formal and informal learning activities. She’s currently completing a Gates Foundation-funded study on this topic that involved…

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Political actors and strategic use of social media

This project examines the behavior of political actors (US Members of Congress) on the microblogging service Twitter. In addition to the structure of political relationships on the platform, the study explores strategic hashtag and language use. Ognyanova has also examined data collected by Politwoops: an international project that tracks politicians on Twitter…

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SOcial and CRowdsourced AcTivities Extraction System (SOCRATES)

SOCRATES is a social-computational system and platform for the study of social media using crowdsourcing. It is both a framework and a technical system through which researchers can collect content from one or more social media sources, explore the collected content to help generate hypotheses, and analyze the content…

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Latest Videos From The Cluster

People Analytics — Using Signals by People to Study People

Social Media and Connective Journalism

Superconnected: The Internet, Digital Media, and Techno-Social Life

Archived Internet Data and the Changing News Ecosystem


How is social media related to individuals, organizations and society?

Join one of our graduate programs to find out.