About Us

The Social Media and Society Cluster is an interdisciplinary group of faculty at Rutgers University’s School of Communication and Information whose research explores social media and society.

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Welcome to the Social Media & Society Cluster!

The Social Media & Society Cluster is a transdisciplinary unit within Rutgers’ School of Communication and Information that supports research that extends across the boundaries of the i-School, communication, and media studies programs within the School. Consisting of faculty from the departments of Communication, Journalism and Media Studies, and Library and Information Science, our faculty offer an interdisciplinary PhD program, as well as a Master of Communication and Information Studies and a Master of Information. A key element of our program involves mentoring from these faculty that encourages direct involvement in cutting edge research.


Embracing the interdisciplinary nature of research in this area, our faculty represent multiple communities, including communication, complexity, journalism, sociology, media studies, computer science, and organizational behavior. Included within our faculty are some of the most prominent in the world doing research in the area of new media, community informatics, social informatics, urban informatics, human-computer interaction, social network analysis, network science, and computer-mediated communication.

Latest Research From The Cluster

Political actors and strategic use of social media

This project examines the behavior of political actors (US Members of Congress) on the microblogging service Twitter. In addition to the structure of political relationships on the platform, the study explores strategic hashtag and language use. Ognyanova has also examined data collected by Politwoops: an international project that tracks politicians on Twitter…

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Institutional Dimensions of Social Media

Exploring the policy and governance implications of the increasing centrality of social media platforms to the production, dissemination, and consumption of news. In this work, Professor Napoli is examining the linkages (and lack thereof) between the rationales and normative underpinnings of traditional media governance and the governance of social media platforms. He addresses these issues in a recent article in the journal…

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Social Media and Organizational Knowledge Sharing

This project investigates the role of enterprise social media in facilitating internal organizational knowledge sharing and collaboration processes. We examine the strategic affordances of various social media tools and the ways in which they elicit tensions in open communication versus ambiguity and covert behavior, as well as the extent to which social media enables knowledge sharing and communication across various organizational boundaries (cultural, functional, and geographical) in distributed organizations…

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SOcial and CRowdsourced AcTivities Extraction System (SOCRATES)

SOCRATES is a social-computational system and platform for the study of social media using crowdsourcing. It is both a framework and a technical system through which researchers can collect content from one or more social media sources, explore the collected content to help generate hypotheses, and analyze the content…

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Latest Videos From The Cluster

Archived Internet Data and the Changing News Ecosystem

Social Media Analytics: Reconfiguring the TV Audience Commodity

Social Search: Information Seeking Through Social Media

How is social media related to individuals, organizations and society?

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